Wild Bill is our newest addition to our brand portfolio. Casual dining and fun: that’s what the brand stands for. Besides to ketchup, baked beans are also on offer. Find out what changes the pandemic brought for the brand.

1. If you have to describe your brands with just one word, what would it be and why?

Wild. WILD BILL brings the wilderness – freedom, fun, informality  into everyday life.

2. What changes has the Covid19 pandemic brought for your market and which trend in the food sector do you see strongly emerging?

The pandemic and the associated restrictions in the catering sector have confronted consumers with having to deal more intensively with preparing food at home. In the meantime, gastronomy is reviving and the culinary skills learned have made the palate more demanding. Both retail and gastronomy must now inspire, be convenient and offer great taste.

3. Can customers be excited about new products? Can you already give some short insights?

The WILD BILL brand has the potential to inspire everyday life together in various areas, to make it less complicated and to focus on the wonderful time together. It remains exciting.