“The tasks of a distributor are as varied as the structures of the brands and their products. We are the “ambassadors” of the brands. The successful implementation of the goals defined with suppliers and customers remains a challenge – which is why our position will never be boring but always challenging. And exactly this attitude is the strength of the family business.”
CEO - Purchase, Staff, Finances
Our aim is to represent the best brands in Austria. This refers on the one hand to the products that are made from the best ingredients and recipes. But on the other hand it means having brands in house that tell strong stories about their origins or are strong and clear in their brand strategy.
Of course we want to keep the existing business reasonable and strengthen the tradition of the brands and our company. However, new and necessary developments must be pursued, they must be incorporated into our own strategies and developed and expanded together (always including the brands).
At Winkelbauer, partnership is one of the most important factors for success. Both with the brand owners and with the national key accounts, the joint success is very honestly promoted. What do people appreciate about us? That we do not place ourselves above the brands. We strive to connect the challenges, opportunities and conditions of the market before the brands and vice versa and to translate them successfully, which in most cases we do.
For 90 years, the Winkelbauer company has been working as a competent and reliable partner of international brands and the Austrian food trade to make the offer on the domestic supermarket shelves attractive and interesting. A family business in the third generation, to which Mr. and Mrs. Austrian quality brands such as SEEBERGER, KETTLE CHIPS, HEINZ or FINN CRISP and innovations such as DELI DIP or the WEIGHT WATCHERS range are owed. We cover the following categories:
On our blog you can expect exciting topics about enjoyment, culinary delights, recipes and news from the Winkelbauer company. Have fun browsing, reading and sharing.
13. April 2021
After London we jet to Poland, where tempting cookies from the house of Bergen await us and where tradition and modernity come together. What is the result? – a crunchy but tenderly melting combination of peanut butter and caramel crunch cookies. Unfortunately, we were unable to elicit in the interview which innovations are planned, but […]
9. March 2021
During our journey we stay in Europe, more concrete in London and present to a very specific partner – Other Foods. The company “Other Food” is really “different” – with their revolutionary mushroom snacks they stir up the market and also make vegan hearts beat faster. The young company has big plans, but does not […]