Brand Management
as corporate

Winkelbauer is the strongest partner for brand management in Austria

Winkelbauer’s great strength: Individual service for each brand. Success is determined by collaboratively set goals and flexible full-service structures, which enable you to act in line with current trends.

Charlotte Sacher

Head of Marketing

Premium Service for Brands in Retail and Food Service


Only the best products and brands are able to meet the challenges of the market. We will gladly find the right way with you.


We combine tradition and progress. This way we can guarantee sustainable success, based on a solid foundation.


Two partners are sustainably successful when they are on equal terms. We act on this approach with suppliers, key accounts, logisticians, agencies – and with you.

Our References

Our brand portfolio consists of international market leaders such as BENCO, SEEBERGER and FINN CRISP, as well as high quality brands such as BLUE ELEPHANT, KETTLE CHIPS and DELI DIP – see our full brand portfolio – as diverse as these brands are, they have one thing in common: a strong background and „savoir-faire“ to delight your palate.





Your partner for strong international brands

Import & Market Introduction

For 90 years, the Winkelbauer company has been working as a competent and reliable partner of international brands and the Austrian food trade to make the offer on the domestic supermarket shelves attractive and interesting. A family business in the third generation, to which Mr. and Mrs. Austrian quality brands such as SEEBERGER, KETTLE CHIPS, FINN CRISP and innovations such as DELI DIP are owed. We cover the following categories:

  • International Specialities
  • Sauces, spreads & Co
  • Bread & Baked Goods
  • delicatessen articles
  • Beverages
  • Chilled goods
  • Snacks
  • Confectionery
  • Pasta

Discover our winkelbauer Blog

On our blog you can expect exciting topics about enjoyment, culinary delights, recipes and news from the Winkelbauer company. Have fun browsing, reading and sharing.

30. June 2022

Winkelbauer celebrates

Winkelbauer has been launching attractive brands on the Austrian market since more than 90 years. International and national brands, the Austrian Market and the consumers see Winkelbauer as their best partner living their values of quality, trend development and partnership in order to take them into mutual sucess. 1929 the company was founded as the […]

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2. August 2021

Winkelbauer Around The Globe with Wild Bill

Wild Bill is our newest addition to our brand portfolio. Casual dining and fun: that’s what the brand stands for. Besides to ketchup, baked beans are also on offer. Find out what changes the pandemic brought for the brand.   1. If you have to describe your brands with just one word, what would it […]

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Strong brands need a strong team

You are looking for an exciting challenge - we always have something going on and we look forward to receiving your application. We are currently actively looking for reinforcements in sales and customer service. Blind applications for interns and student jobs - most welcome!