Proper. A small word with big ambitions. Since its founding in 2011, Proper has become a leading brand in the world of snacks. The concept was born out of frustration with finding snacks that were delicious. Proper became famous for its popcorn and quickly conquered all of Europe. To replicate its success across the snack category, Proper has expanded its range and introduced PROPERCHIPS.

Another important aspect for Proper is environmental protection. The company is actively committed to climate protection and has set itself the goal of achieving carbon neutrality by 2030.