Benco - the Cult Drink
The Favorite Cocoa of the Austrians
On January 1st, 2019, the third generation of the family company took over the brand that was once run by Mondelez. Benco has been a cult drink since 1967, whether young or old, childhood memories of the Benco brand are shared across generations in Austria. Benco is the market leader among instant beverages containing cocoa in Austria * and has a reputation of 76%. The products are available in 500g and 1kg packs.
* Source: AC Nielsen; LEH excluding H / L; MAT KW 52 2019 vs 2020