Kontaktieren Sie uns! Winkelbauer GmbH Ketzergasse 6-8 1234 Wien Tel.: 01-699 45 51-0 Fax: 01-699 45 61 e-mail: info@winkelbauer.co.at


Since more than 80 years Winkelbauer known as competent and reliable partner of international brands and the Austrian Food Trade stands up for an attractive and interesting range of goods in the local supermarket shelves. A Family owned company run by the third generation, that brought quality brands like Seeberger, Kettle Chips, Heinz, Finn Crisp or innovative brands like Deli Dip or Weight Watchers to Austria.

1929 Josef Winkelbauer has founded the company as a retail store in the center of Vienna known for its fresh quality fruits and vegetables from all over the world. In the course of the time the focus shifted from sweets and confectionary to fine food, international specialities and commodities. Lately Food Service and the fresh category has been included. What has been of utmost importance to Winkelbauer since ever: QUALITY, DEVELOPMENT and PARTNERSHIP.


The Winkelbauer pillars:

    Winkelbauer is representing only the leading brands out of a category in the austrian market. The leading role refers to taste, ingredients and recipes (f.e. Deli Dip, Weight Watchers, Kettle Chips, Seeberger, Finn Crisp, and so on). But also to the story and origin (Bauli, Blue Elephant, Fattoria Estense,..) or uncompareable brand strategy (HEINZ, Dilmah, S&B,..)
    Of course tradition and a growing base business is very important to the family company Winkelbauer, but they are prepared to adopt to and create lasting trends and innovations in cooperation with the represented brands.
    Partnership is the most important factor of Winkelbauer’s success. Together with the suppliers and the national key accounts the mutual satisfaction is key to their growth. What is appreciated by our partners most? That Winkelbauer is the representative of a brand and never the brand itself. We are pleased to successfully combine the chances, challenges and opportunities of both the represented brands and the market

„The duties of a distributor are as manifold as the structures and strategies of the brands and products. Winkelbauer is the brands‘ „Ambassadeur“. The successful realisation of the targets defined by clients, suppliers and us are ongoing challenges – which keeps its position diversified and demanding“
– „We do because we can and love it“ – thats the power and strength of the company and its team.